The right creator can make a brand feel like part of culture, not an advertisement. We build creator-led campaigns that reach the right audiences, in the right regions, through content that feels native to the platform.
Everything you need to know about working with After8Media.
What types of brands do you work with?
We partner with brands and agencies of all sizes, from start-ups to enterprises, across industries including quick commerce, e-commerce and D2C.
How does it work for brands?
It's a simple two-phase process. In pre-production, we start with a detailed conversation about your goals, audience, tone and timelines, share a curated creator list with reach, engagement and audience fit, negotiate with creators on your behalf, and lock deliverables, timelines and costs. In execution, each creator gets a detailed brief and concept note, and you approve the script, outfits and backgrounds, and the first draft before anything goes live on schedule.
Who will we be in touch with during the campaign?
We allocate a dedicated account manager to every campaign. They're your single point of contact from our side for all communication, from enquiries and approvals to execution and updates, so you always know where things stand.
Do I need experience running influencer campaigns to work with you?
Not at all. We handle creator identification, negotiation, briefing, scripting and coordination. You share the brief and sign off at each approval step, and we take care of the rest.
What kind of creators do you work with?
Macro, micro and nano creators, along with celebrities when the brief needs them. We pick creators for audience fit and relevance rather than follower count alone, drawing on 200+ creator relationships.
Can you run regional campaigns?
Yes. We work with creators across 10+ regional languages, from Punjab and Maharashtra to South India and Gujarat, so your brand shows up in the language and context your audience actually lives in.
How long does a campaign take?
It depends on the scope and the number of creators involved. We agree timelines with you during the first brief conversation and lock them with each creator before execution begins.
How much does a campaign cost?
There's no one-size-fits-all plan. After a short discovery call to understand your brand, goals and audience, we share a proposal built around your brief and budget.
How do we get started?
Send us your brief using the form below, or write to partnerships@after8media.co. A rough idea is enough to begin.
Got a brief?
Let's build something great.
Tell us about you and your brand, and what you're looking for.
As Blinkit expanded into Tier 2 & 3 cities, the goal was to build relevance with new audiences by making the brand feel more local, familiar and culturally connected.
02Our approach
We activated regional creators across cities and languages, building content around local culture, regional contexts and everyday moments, from Karwa Chauth in Punjab to Ganesh Chaturthi in Maharashtra and beyond.
One brand. Different cultures. One creator-first approach.
Festive shopping, told through creators across Navratri and Diwali.
Category
Fashion × quick commerce
Moments
Navratri, Diwali
Creators
Ranvir Narula, Naman Kapoor
Creator mix
Macro and micro
Ranvir NarulaNaman Kapoor
01The idea
Bring Blinkit × Fabindia together with creators across two festive moments, Navratri and Diwali, turning festive shopping into relatable creator-led content.
02The execution
We shortlisted macro and micro creators who naturally fit each cultural moment and built content around their existing style. From “When your crush is Gujarati” to “Picking up that one friend for a Diwali party”, the integrations felt organic, culturally relevant and native to the creators’ feeds.
XYXX was already seeing strong traction from metro creators, with sales coming in from regional markets, especially South India and Gujarat. We took the same winning offer, 5 underwear for ₹999, and brought it to audiences in their own languages.
02The execution
We identified nano fashion creators who were native to their regional markets and already created content in local languages. This made the content feel natural to their audiences, while giving XYXX a scalable way to tap into regional demand. The campaign delivered strong ROI when amplified through ads.
Macro lifestyle creators showing off Lenskart's 3D Try-On from home.
Category
Eyewear
Feature
3D Try-On
Creators
Macro lifestyle creators
Format
Instagram Reels
CreatorCreatorCreator
01The idea
Showcase Lenskart’s 3D Try-On feature, making it easier for consumers to virtually try different sunglasses and eyeglasses before making a purchase.
02The execution
We partnered with macro lifestyle creators who naturally aligned with eyewear and fashion. Creators demonstrated the feature in a relatable way, highlighting the convenience of trying different frames from the comfort of home before buying.
Showcase ZILO’s omnichannel experience by highlighting how customers can get fashion from the mall delivered directly to their doorstep, combining the convenience of online shopping with access to their favourite mall brands.
02The execution
We built the campaign around premium micro-creators across diverse lifestyle communities, including lifestyle creators, mom influencers and plus-size creators, with each creator naturally showcasing how ZILO fits into their everyday shopping journey.
Build Faces Canada’s presence in Punjab by tapping into creators and personalities who already have a strong connect with the local audience.
02The execution
We partnered with Punjab-based influencers and celebrities to showcase Faces Canada’s products in a way that felt natural to their content. The campaign featured products like Strobe Cream, Hydra Matte Foundation and Cocoa Crush, with each creator bringing their own style to the content.
Thugesh and Lakshay Chaudhary turned Temptation Island into must-watch commentary.
Category
OTT entertainment
Platform
YouTube
Creators
Thugesh, Lakshay Chaudhary
Format
Reactions and parody
ThugeshLakshay Chaudhary
01The idea
JioCinema was launching Temptation Island, a new IP adapted from an international format, and wanted to take the show beyond traditional entertainment promotions by getting creators to become part of the conversation.
02The execution
We partnered with YouTube creators Thugesh and Lakshay Chaudhary, who used their signature humour to react to the episodes, parody the contestants and turn the show’s moments into entertaining commentary.
The content was designed to feel like their usual content rather than an ad, while naturally driving viewers to check out Temptation Island on JioCinema.
Abhishek Malhan fronted a day for singles, amplified by meme pages.
Category
Social app
Face of the campaign
Abhishek Malhan
Moment
Valentine's Day
Amplification
Meme and community pages
Abhishek Malhan
01The idea
EloElo was running a larger campaign around the idea of giving singles their own day, just like Valentine’s Day celebrates couples. As part of the campaign, the founder even signed a petition to push the idea.
02The execution
While looking for the right face for the campaign, we suggested Abhishek Malhan, who had just come out of Bigg Boss and was seeing incredible reach at the time. We leveraged that momentum to make him the face of the campaign and drive the idea at scale.
The campaign was further amplified through meme and community pages, helping the conversation travel well beyond the original creator.
A creator-led conversation that felt native to the audience.
Live sessions and a shayari Reel brought Munawar's fans to EloElo.
Category
Social app
Creator
Munawar Faruqui
Format
EloElo live sessions, collab Reel
Hook
His signature shayari
Munawar Faruqui
01The idea
EloElo wanted to bring Munawar Faruqui’s strong entertainer and stand-up comedy audience onto the platform and give his fans a reason to engage with him on EloElo.
02The execution
We built multiple touchpoints around Munawar, including live sessions on the EloElo app, using his Instagram audience to drive users directly to the platform.
We also created a collab Reel around his signature shayari, where Munawar performed a piece and gave viewers a clear CTA to listen to more of his shayari on EloElo.
Content people participate in > content people scroll past.
